新希望集团NewHopeGroup_亚博竞彩官网 新希望集团NewHopeGroup_亚博竞彩官网

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Corporate Culture
Corporate Value: Illuminative, Positive, Normative, Innovative

For a long time, the Group has been committed to the beautiful vision of evergreen business. We follow the core values “Illuminative, Positive, Normative, Innovative” to build an eco-friendly, sustainable and world-class enterprise of food and modern agriculture.

Illuminative

An illuminative character contributes to business operation
Be simple, sincere, happy, confident and illuminative
Willing to give and contribute to collective interests
Be friendly, energetic and communicative

Positive

Promote positive thinking and integrity
"Positive mind and action bring positive results."

Normative

Be professional, dedicated, diligent and conscientious
Be honest, fair and trustworthy
Serve the customers and society

Innovative

Dedicated to product and service innovation to build core competency
Improve management ideas and practices for better performance
Innovate business models for continual growth

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